Comments on: Food for Thought: Decisions of the Primate Mind http://agnosticmaybe.wordpress.com/2010/08/02/decisions-of-the-primate-mind/ the neverending reference interview of life Fri, 17 May 2013 00:38:43 +0000 hourly 1 http://wordpress.com/ By: Andy http://agnosticmaybe.wordpress.com/2010/08/02/decisions-of-the-primate-mind/#comment-1195 Mon, 02 Aug 2010 16:25:34 +0000 https://agnosticmaybe.wordpress.com/2010/08/02/decisions-of-the-primate-mind/#comment-1195 I’ve been meaning to read that book. Ever since I read his article in Wired about failure, I’ve been keen to read more of his stuff.

I think library schools really need to address marketing. I think it’s one of the most overlooked areas of study for the MLS programs right now, and it’s really something that needs to be addressed.

There are times when I have that same internal debate, trying to balance what makes sense for the library versus what is practical in terms of reaching out to patrons on different types of media.

]]> By: librarianry http://agnosticmaybe.wordpress.com/2010/08/02/decisions-of-the-primate-mind/#comment-1193 Mon, 02 Aug 2010 14:24:01 +0000 https://agnosticmaybe.wordpress.com/2010/08/02/decisions-of-the-primate-mind/#comment-1193 Great article, Andy. It is important to evaluate risk/reward when making decisions, but to also look at how just the simplest change can effect decisions made by others. When making marketing decisions an internal war breaks out between the “marketer” me & the “librarian” me. Sidenote: check out “How We Decide” by Jonah Lehrer for another book on the thought processes dealing with decision making.

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