Ben & Jerry & 2012

I had tweeted it earlier this week, but I got word back from the nice corporate folks at Ben & Jerry’s that the flavor list for 2010 is set and there is no library flavor being developed on their 2011 list. I had sent in an email asking for an update or some word as to what (if anything) was going on and this was the reply. For a moment, I stared at the email and let the words sink in. Yes, I was disappointed, but I was also relieved to have some semblance of closure. When I started “the campaign”, I had no idea where it would go if anywhere.

It was a nice and fun idea with some serious underlying advocacy for libraries. I may be wrong, but I think that’s what attracted people to it in the first place. It has certainly been awesome to watch it ping around the globe and see people’s reactions to it. Hell, I’ve been introduced at meetings as “the Ben & Jerry’s librarian”, something I think that will follow me a good long while. So, I’ll enjoy the very small limelight and be able to start working on other projects that interest me. I have a couple kicking around, so you have not heard the last from me.

The good news that I took out of this is that the 2012 list is still up for grabs. (That is, if the Mayan/Aztec/Initech/Whatever-tec calendar is wrong.) In a couple of years from now, I bet you’ll see a Gooey Decimal System or Libberry Pie or Rocky Read. We (the royal we, the group) just have to keep plugging away. Just like our collections, we know we have a good product here, it just takes time to reach everyone. So, keep on keeping on.


(Leah, if you’re reading this, I swear I have it down on my To Do list, I will do a whole write-up for the Young Librarian Series as you have requested. I just have to get my head out of the clouds.) 

The GIANT blog post

 Kathy and I saw the Shepard Fairey exhibit at the Institute of Contemporary Art in Boston. I had not realized how the “Andre the Giant has a Posse” evolved until I saw the exhibit. It also featured the Obama Hope poster which was cool to see very up close. There was one mural that caught my eye, Two Sides of Capitalism (Good), because of something written on it.

Never bow down to the system, change the system, or create a new one

Doesn’t sound like a bad idea when it comes to libraries and library advocacy, does it?


Which Ice Cream Flavor Will Library Folks Savor?

Vote on which flavor reigns supreme!

Yes, there are only two choices in this poll. I decided to model it after our own democratic system.=D

If you haven’t joined the Facebook group “People for a Library Themed Ben & Jerry’s Flavor”, click here.

For those who wish to use the Ben & Jerry’s Suggest a Flavor form to their Library themed flavor in, click here.

Thank you for your vote!

Your Brain on Google

Via Library Stuff:

It’s a short clip, but the observations of the brain activity make sense. The interactive nature of the internet drives brain activity since you are not simply a passive observer but an active participant. And participation is directly related to proficiency as well. To me, the net naive brains are still perceiving the internet as a book rather than a mutable information resource. Google becomes the table of contents rather than the potential set of paths and the net naive understanding never goes further than what is front of them. I would reckon that the net savvy and the net naive probably approach problems in a scientifically measurable way.

But beaming thoughts to each other? I’d rather not, thanks. Although, I’m sure that is technology that will be driven by the adult entertainment industry.