Over Twitter today, one of the people I follow tweeted about an article titled the 10 Golden Rules of the Internet. This article was written by Aliza Sherman, the owner of the first female Internet company, Cybergrrl Inc. She certainly has made her bones when it comes to the internet and technology. But, to be honest, the first rule of her Golden 10 set my teeth on edge.
1. Respect the Spirit of the ‘Net. Since 1995, I’ve been writing about and talking about what I call the “Spirit of the ‘Net.” The Internet was not meant for marketing and selling but for communication and connection to people and information. Understanding this, even today, can flip your marketing and selling strategy on its head, but you’ll have far more success respecting the spirit of the ‘Net, rather than throwing money at hard-sell tactics.
(Bold emphasis mine.)
The teeth-on-edge part is more due to my personality quirk of being extraordinarily nit picky for historical accuracy. While communication and information sharing were a reason for the development of the Internet and the various Internet predecessors, the intent of this creation was facilitate technology development to defend against a potential missile attack by the Soviet Union. Let’s not romanticize the fact that the Internet is the product of the military industrial complex looking for better ways to ensure that our nukes would work while we stopped theirs. From there, various academic institutions used the development of various transfer protocols to allow for the sharing of research information between scientists. Even the academic users got pissed when the commercial sector became interested and formed the first ISPs. Then (and only then) did it manage to crawl its way to the public sector where personal and business driven demand encouraged the developments that we have seen in the last fifteen years, taking us from a text only output to the websites with animations, sights, and sounds that play like little movies on our screen. In that context, the Internet was birthed from the loins of the Cold War arms race, grew up in the labs of universities and colleges, and came to age in the commercial sector. While one could distill the reasoning as being communication and people connection, I would hardly say that the underlying factors are completely altruistic. (Read more here, here, and here.)
The other thing that rubs me the wrong way about the Aliza’s first rule is the term “not meant for”. To put such a limiting phrase in connection with the Internet seems, well, at odds with the true potential and application of the technology. If I had read that ten years ago, I would have agreed; but now, in looking at the exponential growth of applications and possibilities of the ‘Net, it feels short sighted.
The beauty, the magic, and the mystique of the Internet is that it is whatever the user wants it to be. It’s the technology equivalent of the The Mirror of Erised upon which a user can gaze into their web browser and see whatever they hold in their hearts. Hell, it goes a step beyond that, where a person can find, share, and create content as they best see fit.
I would take the two mentioned exceptions and turn them into a question. So what if someone wants to use the web for marketing? So what if someone wants to use the web for shopping? Hell, let’s just change the question into a generic “so what if someone wants to use the web for X?” and replace X with whatever so called objectionable term that is supposedly against “the spirit of the ‘Net”. My answer to each and every one would be that the Internet has grown large enough to accommodate all of these different types of uses and users.
For myself, the spirit of the ‘Net is the staggering number of connections that are made each and every day. Whether it is person, a business, charity, activist group, concept, or simply an idea, it is the link between any of these that holds the true spirit of the ‘Net. It provides the intellectual freedom to explore beyond our physical sight, reach, and limitations. It transcends international borders, governments, languages, and cultures to create the simplest of all connections, Point A to Point B. It rests in the hands of the user to define what A and B are, to find or create the link between them, and to give the proper context for themselves or others.
In the scope of the larger picture, shopping and marketing don’t even appear on my internet issues radar. There are bigger concerns such as open access, net neutrality, regional censorship, and finding ways to increase the reach of the internet to developing nations and areas around the world. There are still more connections to be made, more functions to be found, and uses to be implemented. The ‘Net has come a long way in the last fifteen years, but it has not nearly achieved its potential for limitless connections. It reminds me of the end of the Robert Frost poem, Stopping by Woods on a Snowy Evening,
The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.