I’ve been following the ALA 2009 conference on Twitter for the last couple of days. It’s been interesting to pick up bits and pieces of people’s experience at the conference (as well as a ton of librarians to follow), but earlier today there was two tweets (here and here) from a librarian pal that grabbed my attention. (Based on the tweets around them on my timeline, I’m guessing they are regarding the ALA Council I session on Sunday morning. If I’m wrong, someone correct me in the comments.) While I was not there to listen to the remarks, I did retrieve the platform that (now) ALA President Camila Alire ran on. Here is the passage as it relates to advocacy:
The Advocacy Initiative will focus on “member-driven advocacy“ content and training – for librarians, library staff and supporters of all types of libraries. This complements ALA’s existing advocacy efforts focusing on local, state, and federal legislative advocacy. This front-line advocacy features a most critical emphasis on the competencies and content needed to advocate for the library and library needs within the library structure and within our respective communities — cities, counties, higher education environments, and schools/school districts. A Leadership Workgroup will be formed and will build out the vision, articulating both what it is and what it isn’t; identify target audiences to receive and deliver the message; and establish goals for the Initiative as well as outcomes for members. In addition, the Leadership Workgroup will create products, match delivery and content to target audiences and determine marketing and public relations to deliver content to target audiences.
There was also a mention of the formation of a “Young Turks” type of group within ALA so as to increase young librarian involvement in organization. My gut reaction to these ideas was pretty positive; to me the ALA is still an organization of mysterious purpose mentioned in passing by colleagues and friends. I’m not entirely sure what they do (the subject of debate in some library circles, so I hear), but the concept of reaching out to young librarians like myself and expanding the advocacy issue make it more appealing. In turning this over in my mind over the course of the day, the initial luster wore off. It could be my aversion to the political syntax of the passage, it could be that I somewhat uncertain as to what a “Leadership Workgroup” actually means (despite looking it up), but the passage as a whole feels a bit dated to me. I don’t presume that it excludes Web 2.0 and other technological products, but the steps listed appear to be rote marketing practices.
For me, I am still fascinated with the power of the grassroots as expressed in my first library advocacy post. The highly social and collaborative efforts of user generated content has undeniable appeal for putting current and accurate information into the hands of the end user. The virtual word of mouth was a powerful advocacy tool in organization lobbying efforts, rallies, and documenting everything from protesting patrons to signs of support. Personally, I leads me to believe that the librarians in the figurative trenches have a better gauge as to the points to emphasize in their respective debates and can tailor it to their patrons and audience. The initiative presented by ALA President Alire feels very “top down” when the library advocacy movement feels very grassroots at the present time.
However, I’m still curious enough to see how a Leadership Workgroup would take shape and what sort of proverbial seat at the table awaits my generation of librarians (in both advocacy and “Young Turks” groups). Personally, it does beg a larger question about future membership with the ALA and involvement; something that has been encouraged in the past but no attractive opportunity has arisen until now. As mentioned in “Fight the Power 2.0”, there needs to be a change in the dialogue; libraries need to be portrayed as an essential service for digital literacy in an information driven economy. Libraries are no longer a community luxury, but a population necessity.
In taking the macroscope view of library advocacy, I personally think that there is a fundamental societal flaw that needs to be addressed because it directly affects the underlying nature of our work. We need to confront the fact that we as a society in America are not serious about education. Our state and national priorities and spending habits betray us on this point, for we provide unequivocal support for education up to the point when we get the bill. I believe that we will not see widespread support for lifelong learning that the library provides if we can’t even bring ourselves to pay for the best education possible that we mandate for our children.
I will readily admit that the fixing of our educational system is far beyond me and the scope and purpose of the ALA, but more importantly I believe the cause for lifelong education is intrinsically linked with childhood/teen education. We can (and should) find allies in other national education oriented groups for the purpose of promoting this ideal. I believe we should start looking to our fellow educators and their respective organizations for alliances in the much larger picture. Surely, we cannot pretend that an effect on one education oriented institution does not have an effect on the other. Our common cause is our calling, our strength, and the requisite bond to speak as one voice in the name of education. Let us act accordingly.