I wouldn’t say that the content surprised me but it did affirm some of my personal hunches. (I would be interested to know where some of the statistics cited originated.) I was surprised that it was a teaser for a book; a four minute ad entertained me when most thirty second ads bore me. Perhaps it because I am the target audience for the ad, but that is is a whole different issue.
The big takeaway for myself from this video is the word “mobile”. Not simply that libraries need to be on cell phones, but that we should be converting our content delivery to be completely mobile. We can create a deeper partnership with the USPS to expand delivery of books, music, and movies to their homes. We can create social network presences to field reference questions on the web and text. We should utilize all of the communication, all of the delivery methods, and all of the social networks to makes library content as widely available as possible.
This is not a call for the physical dismantling of the library, but a revision of how we do business. The flip side of this equation is making the library a true destination, a place where patrons are rewarded with events, classes, and those things that do not translate through the mail or the web. And it has to be personal, from how they are treated to the sitting areas to the computer lounges. While this last part might be a sacrifice to utility, there must be emphasis on the patron experience. This new world of social connection demands it, for to ignore the potential reputation damage would be folly.
Like this website, like the program I used to compose this post, like the computer I am using to write these words, all of the tools are available to make this happen. We just need to put it together.