I am overdue for an update on ongoing experiment. This screenshot is a good starting point for it.
This is a snapshot of the advertising performance from the beginning up to today. With the change of the audience targeting on December 9th, everything changes. The number of social impressions (ads that run with “X likes this” where X is a friend), the number of clicks (self explanatory), and the number of conversions (people who end up choosing to ‘like’) have risen significantly. So, for the same number of ads, there is a distinctive difference in the results across the board. In focusing on people who ‘like’ the American Library Association, it looks like I’m reaching a more receptive audience.
Now, even with this improvement, the numbers are still relatively small. It’s nice to see a positive change but it’s not very compelling for a continued campaign. However, as this is just a way to test it out and for my own curiosity, it’s still a pretty cheap expense for some hands on experience.
I may fiddle with the ad once more to see if I can improve the numbers. I don’t know if I would change the target interest or like but maybe try to tighten the wording on the ad itself or change the picture. If anything, I think this will be my middle ongoing post about it. The next post will be a complete rundown of the results plus all the data I’ve gotten from it.
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